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These are the most important digital marketing conditions that we must know:
1. Lead Generation: In advertising terms, lead production is your customer's question or customer's attention on the service you are providing or the products you sell.
2. Landing Page: it is an independent website, specially designed for promotional or marketing campaigns. It is where a visitor "lands" once they click on the link in an email or in search engines: Google / Bing or through social media: Facebook / Twitter / Instagram or YouTube.
3. Impressions: Participate in Digital Marketing from time to time Known as advertising view. Is the stage ad loaded on a web page? The moment the ad loads, the audience sees that ad and it's called Impression.
4. Influencer: An influencer is someone who has the power / influence to impact the purchase / choice conclusions of others. This decision making depends on certain variables such as your knowledge, ability, position or connection with your audience.